Reuters Health Information Launches RichLink-enabled Healthcare News for Japanese Readers
PALO ALTO, Calif., August 20, 2001โ”Sentius Corporation, developer of RichLinkยฎ, announced today that premier medical news publisher Reuters Health Information (RHI) has adopted its RichLink eGlobalization solution to improve customer satisfaction and expand its audience. Japanese is the first language Reuters Health Information is implementing. Dutch, Portuguese, Spanish, French and Italian will be launched by the end of the year.
RHI, who publishes more than 100 news stories a day on more than 200 websites around the world, will begin offering their portal, pharmaceutical and healthcare customers RichLink-enabled versions of their daily news with Japanese language annotations. These RichLink-enabled versions of RHI news are designed to improve comprehension among non-native English speakers. When a website visitor in Japan reads Reuters Health Information news online, they will be able to click on a word or phrase and a Japanese annotation contextually pops up within a RichLink Knowledge Burstโข.
To view the RichLink eGlobalization solution at Reuters Health Information, select any news story at www.reutershealth.com.
โInstead of wasting time looking up words in a dictionary, our readers can now get their information when and where they want itโ”without leaving the page. That means greater productivity for the reader and expanded global audiences for our website customers,โ said Reuters Health Information CEO Dan McKillen. โReuters Health Information is using RichLink to provide access to valuable healthcare information without risking inaccuracies, delays and costs that are associated with full translation.โ
โReuters Health Information is a name you can trust because of the quality standards they maintain for their content,โ said Sentius CEO Marc Bookman. โNow, with the help of RichLink, this โnews you can trust’ is instantly publishable to a global audience.โ
โReuters Health’s approach to increasing their licensing revenue and expanding their global audience is smart and simple. RichLink makes it happen,โ said Aaron Press, Analyst with Outsell. โThe incorporation of automated content enrichment, such as RichLink, will be one of the most significant improvements in the next generation of content management systems.โ
About RichLink
RichLink enhances content with rich layers of automatic pop-up information that educates and assists readers without sending them to another web page. Working on a user opt-in principle, RichLink allows readers to simply click on a highlighted term to view an associated pop-up Knowledge Burstโข. A RichLink Knowledge Burst can contain industry definitions, graphics, interactive surveys and multimedia materials. RichLink requires no plug-ins or desktop software to download and features an improved user interface. Sentius also offers a service that allows companies to add their own relevant content such as product explanations or terminologies.
About Reuters Health Information
Reuters Health Information produces the premiere health and medical global daily news services to keep both professionals and consumers abreast of breaking news stories in healthcare. The recently launched Reuters Health Industry Briefing is a powerful information resource delivering the most up-to-date news for the healthcare and pharmaceutical executive. Reuters Health eLine publishes topical news for the general public and Reuters Health Medical News serves the medical professional. For more information visit www.reutershealth.com.
About Sentius
Sentius Corporation, developer of RichLink, is a privately held business to business Internet software and services company dedicated to creating solutions that make communication and commerce more efficient and productive. The company’s software and services are based on RichLink, a patented database linking and embedding technology that automatically adds rich content to websites, extranets/intranets, and knowledge bases. Online publishers and corporations use RichLink to automatically embed layers of additional, relevant content that instantly pop-up at the reader’s request. Pop-up content includes terminology, foreign language definitions, images, graphics, audio, and video. Sentius is located in Palo Alto, Calif. For more information, visit www.richlink.com.
Author: Anonymous
Source: free-articles
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